The display or billboard will be nowhere near your premises. It will not even be a few blocks down from where you are located. It will, however, be all over town. Sometimes it will even be in another city. It could very well travel from city to city, even from coast to coast if you and your business partner are that ambitious. Your business partner in question is the team that is pulling the strings. It has got a few novel and versatile ideas on how to make you more visible to the unsuspecting public.
Like you, the public is always busy and on the move. Such is life. Time is money and all such things. A five minute coffee break is something of a luxury these days. A bit of a breather at the traffic lights allows the motorist only a brief glance at the billboard ahead of him on the side of the high-rise building. And then it’s time to go. The message may have been lost on him. Even if it is only at a glance, it will be repeated somehow, the message never needs to be lost when there’s a mobile billboard truck in town.
You don’t see much of it because it is nowhere near your premises. It’s not going to waste anyone’s time, let alone yours, just cruising around a few blocks from where you are. It will, of course, be all over town. People are going to notice. Chances are good that the message will never be lost. If it flashes by, one thing you can be sure of, the vehicle will return and the message reminder will come through again.
To buy into your products and services.